A D A P T A T I O N
We were challenged to conceptualise and deliver a light-hearted, uplifting experience that steers away from a typical comedy night or film screening yet to embrace satire and evoke a positive emotive journey. Key requirements focused on sweeping guests into the show through multiple touch points of immersion, along with providing a playground for participation.
Delivering one-of-a-kind experience The Studio pulled slapstick comedy out of the small screen, building the storyline of The Grand London Hotel. Guests were not only howling with laughter but were seamlessly engulfed into multiple scenes and scenarios.
The Grand London Hotel ensured plenty of amusement, as this once 5* establishment opened the doors for its soft re-opening. Gustav Forty, a hotheaded hotelier was believed to turn the fortunes of the hotel around. However, after months of renovations, nothing seemed to be going to plan. The maids were drunk, the sous-chef’s burnt to smithereens and the chef refused to cook, not to mention the bell boy did not speak a word of English...
Guests were drawn in ahead of the event by sharing Gustav’s struggles, being invited to join either as a hotel guest or choose to lend a helping hand to Gustav and be considered for one of the available vacancies as a maid, sous chef maybe even hotel singer.
Multiple hooks, pre-event communications and unexpected, hilarious hotel hiccups on the day provided the comical escapism we guaranteed to deliver.
Ideation & Concept design
Casting & Directing